A few years ago I attended a three-day conference in a city on the other side of the country. I took a lot of notes. I remember the speakers being interesting. I know that I left with a few ideas to dig into. Yet on the flight home, I misplaced my notebook. I tried to re-create my to-do list, but I drew a complete blank on the specifics of conference. I couldn’t remember what I heard or decided to do. I moved on.
The conference cost at least $1,000 to attend once I accounted for the flight, conference fee, and the pizza dinner I bought to thank my local host. A hotel would have rounded the cost up another $500.
The conference cost the organizer a lot too! At least one staff member worked on the conference for six months, with the entire staff joining for the full three days. Money was spent on the venue, keynote speakers, and program. I’m sure sponsorships helped to offset some of these costs. The opportunity cost of doing a conference, however, includes all of the projects you would do if you had that time back.
A lot is on the table when it comes to conferences, so let’s talk about how to design a learning-full conference. That’s a conference where people get the support they need before, during, and after the conference to reflect and act (even if they lose their notebook!). It is a conference that has adult learning principles baked into its design, helping people to process information, remember it, and connect it with action steps. It is a conference that stays with the attendee past the last session, placing the conference into a larger constellation of learning experiences. These are the kind of conferences that are worthy of the time and financial investments we make to move our people forward.
This winter, Mark Nilles and I launched our new e-book on conference design, “Conferences That Make a Difference.” While there are several excellent resources for conference participants on how to make the most of attending a conference, this e-book looks at the other side of the equation: designing and delivering a conference. It gives ideas across four chapters:
- Strategy and overall approach to conference design
- Get Ready: Pre-Conference Activities
- The Big Day: Deliver a Day that Makes a Difference
- Make It Stick: Post-Conference Activities
We give you samples and tools to be able to implement what we are talking about right away.
If you design conferences, we hope this e-book gives you ideas. If you attend conferences, please feel free to send this to conference organizers. We might create a movement for better conferences everywhere!